Even as a child Jyotika was idiosyncratic. She left high school at fifteen, skipped university and started her career at the World Bank at eighteen. After a decade at the World Bank, she started Janavi from her son’s bedroom.
An urge to give expression to innate creative sensibilities eventually lead her to build a community around her passions. She named it Janavi, and for over 20 years the brand has become a conduit for her devotion to design and excellence.
At the outset, Janavi conceived and created embroidered cashmere shawls and pieces for iconic European luxury houses. This honed Jyotika’s intuitive approach by allowing her to work alongside global design heads to their impossibly high standards.